Self-Care Trailblazer Sound Vitality Returns to its Roots with CHI Institute Rebrand

Positions company to expand industry leadership with new products, research and offerings

Sound Vitality, a self-care, non-invasive device company, today announced that it would return to its roots with a rebrand back to CHI Institute. This decision celebrates over 30 years of scientific research and product development by the company into ancient Chinese methods that work in harmony with the body to promote accelerated healing, pain management, and restore peace.

Richard Lee, Founder

This rebrand positions our company to catapult awareness into natural, cutting-edge remedies that enhance the human experience for people around the world,” said Richard Lee, founder and chief executive officer at CHI Institute. “Everyone deserves to live a life of health and vitality. At CHI Institute, we address three huge problems faced by humanity. One is Oxidative Pollution, energy from combustion carried by the air which enters our bodies and elevates free radical levels within us. A second problem is generational behaviors, which fills our lives with needless struggle. A third huge problem is Rebellious Cells, which are responsible for most pain and caused by injury, surgery, and/or chemical assault.

Since 1988, the CHI Institute has been a leader in the natural, self-care industry – known for its research-based approach to health and wellness. While best known for its innovations in sound signal therapy and its infrasound product lines for both humans and animals, the company has grown to encompass a range of non-invasive solutions.

The CHI Institute’s rebranding includes a top-to-bottom website redesign; a new logo, which embraces imagery from the brand’s storied history while looking toward the future; and updated social media and newsletter assets, which will give CHI Institute followers unprecedented access to groundbreaking research. Aligned with the new direction, the company will continue to expand its product offerings – with multiple innovations slated to be released this year.

Darolyn Skelton, director of sales and marketing at CHI Institute, says…

This reimagined CHI Institute brand allows us to elevate our message to reach more people who are looking to transform their lives, improve consciousness and improve vital health. It also provides us with reinvigorated new platforms to connect with our growing tribe.

To learn more about CHI Institute, its products and research offerings, visit http://www.chi.us/.

About CHI Institute

The CHI Institute was founded in 1988 and was developed by Richard Lee to empower society to welcome struggles, overcome health challenges, and embrace the human experience. The company produces a range of self-care devices. The company is based in Reno, NV. For more information, visit https://www.chi.us/

Contact Info

Name: Matthew Beffa, Communications Specialist
Organization: CHI Institute
Company URL: www.chi.us
Address: Dant Blvd, Reno, NV 89509
Phone: +1-800-743-5608

Download Rebrand Press Release in PDF Format

Richard Lee

A systems engineer by training, he moved early in his career from efficient use of fossil fuel energy to efficient use of human energy. Human consciousness is severely crippled in most all of us compared to the full potentials of consciousness so Richard has made studying and optimizing human consciousness into a 30 year career choice.

This Post Has 4 Comments

Don Lewis says:
August 6, 2020 at 8:57 pm
Richard and I lost track of one-another three decades ago after some design-engineering collaboration.
I still have a storage location for the chi-gong machine of the era that Richard gifted me, and have shared it with my seniors friends; currently with a not-so-aging 84 year old guy.
Would be delighted to reconnect,
Don Lewis
510 672 4616
Richmond CA
Reply
1. Mandi Christy says:
  August 7, 2020 at 10:21 am
  Hello Don,
  I let Richard know that you had reached out and he has sent you an email. 🙂
  -Mandi at CHI
  Reply
Cynthia ann Williamson says:
July 10, 2023 at 2:10 pm
Hi, I have used the Chi #9 for years in my Medical Massage Therapy office and was never told that they didn’t feel better! I had to close my office during the Covid outbreak. I sold my #9 to a patient, wish that I didn’t because I could sure use it now, my husband has peripheral neuropathy in his feet. I know that the # 9 would go in and palpate all the nerve endings in his feet to heal them. You don’t make the #9 anymore. What kind of Chi would you recommend?
Love the way that this makes them feel.
Thanks,
Cynthia Williamson
9035192003
Reply
Richard Lee says:
July 10, 2023 at 3:01 pm
HI Cynthia, The CHI Palm replaces the Infratonic 9. I am confident you and your husband will like it much better. Also, I suggest you get the CHI Sun. It will tend to wake up the cells to the needed healing. Also, processed seed oils tend to attack nerves and can be a big part of the problem so cutting them out is a good idea for a long-term approach.
Reply